← Customer personas

Illustrated portrait of Dr. Marcus Reyes

Dr. Marcus Reyes

Founder · Reyes Aesthetics Academy

Who they are

Injector certification, continuing-education (CE) credits, and recurring recertification for aesthetics practitioners.

Marcus had a folder of slide decks that never became a course. Turning them into a real certification program — course, quiz, certificate, and recurring renewal billing, all wired together — is exactly the kind of multi-step setup that stalls out on a busy practitioner’s calendar.

Before MemberPress.ai

Slide decks and a shared drive

How they got back to their members

On the paid plan, MemberPress.ai drafts his course outline, with its sections and a brief for each lesson, from his description, and sets up the membership levels his program starts from. The lessons, the exam quiz and the certificate he builds out in MemberPress Courses himself. CE credit-hour reporting to the accrediting body stays with the tool built for it.

Their customer

Illustrated portrait of Rosa Delgado

Rosa Delgado

Finishes her coursework and earns her CE certificate.

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A note on these pages: AI-generated illustrative personas, not real customers.