← Customer personas

Illustrated portrait of Priya Raman

Priya Raman

Founder · Rooted

Who they are

An online yoga course membership.

Priya has PDFs and videos for Rooted, but nothing structured into an actual course. She’s short on time between teaching and running the business, and she’d been comparing Teachable and Kajabi’s fees against building it herself.

Before MemberPress.ai

A stack of PDFs and unlisted videos, and a Teachable trial

How they got back to their members

On the paid plan, Priya describes what Rooted covers and MemberPress.ai drafts the course on her own site: an outline with its sections in order, then each lesson when she asks for it. It doesn’t import her videos or PDFs; she adds her own material to the drafted lessons. The course arrives as a draft she edits and publishes, and what each level opens, and when lessons drip, she sets with MemberPress’s own access rules.

Their customer

Illustrated portrait of Aaliyah Bennett

Aaliyah Bennett

Streams a flow from the on-demand practice library after her kids are asleep.

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A note on these pages: AI-generated illustrative personas, not real customers.