← Customer personas

Illustrated portrait of Tariq Haddad

Tariq Haddad

Publisher · A paid investing newsletter

Who they are

A subscription investing newsletter with a high-ticket annual tier.

Tariq’s site was already working — this wasn’t a rescue. His renewal reminders had quietly gotten switched off somewhere along the way, and he was losing renewal revenue he never even saw go missing until he went looking.

Before MemberPress.ai

A working membership site whose renewal reminders had been switched off

How they got back to their members

MemberPress.ai checks for exactly this: which of his renewal reminders were switched off when it last read his site’s settings, and the non-renewals they bear on. For a business already growing, the job is catching what a person running the business alone would miss.

Their customer

Illustrated portrait of Wei Chen

Wei Chen

Switches from the quarterly tier to the annual one — it's the better deal, and he does the math before renewing.

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A note on these pages: AI-generated illustrative personas, not real customers.